Google, like all other search engines, has changed and increased their tactics over the last several years. One of those tactics that they have really beefed up is local search engine optimization (SEO). Search engine optimization for local business is crucial to a business’s success because Google recognizes that not everyone lives close to you. Your customers might not even know your business unless you use local SEO and there are some great reasons why this is very important.
Let’s say that you are running a small business in downtown Omaha, Nebraska and you have a location that doesn’t get a lot of traffic. In fact, it receives very little traffic at all and is not the hot place to do business. This means that you are not getting a lot of new customers and your sales are going to suffer because no one knows you are in Omaha.
Google map citations
On the other hand, if you are a small business that are established in Omaha, but you want to make sure that you are recognized by people who search for things like “Omaha Coffee,” then you need to take advantage of the Google map citations that are now available. This is one of the most powerful aspects of search engine optimization and you should make use of it to increase your search ranking. Here’s how Group buy SEO helps with Google map citation.
When someone searches for something like “Omaha Coffee” on a search engine, what happens? They usually type in exactly the phrase that you are targeting as your local business name. You don’t want your business to show up for just any phrase. You want to show up for the exact phrase that someone is typing in when searching for your type of business. In order to make sure that you get credit for having your business listed for that phrase, you need to use the proper Google Maps entry.
You can see the proper citation at the bottom of the Google map on the right side. Look for the text that begins with “urn: oz.” This is the location of your local business. If you enter “urn: oz?” before the address, this tells Google that you are not certain what the address should be.
This will stop your entry from being rejected by the search engines when they are trying to determine what a local business’s address should be. You want to keep that area very close to the search words that you want to appear for. For example, if you are selling a dog grooming services in Omaha, you want your entry to contain “Ogden – UT.” This makes it easier for the customers who are searching for this type of service to find you online.
Use of keywords
It is also smart to use localized keywords in your content as well. This ensures that you will get traffic from the right locations. It is always best to build your business locally and make sure that it is close to the search terms that you want to show up for. If you are unable to get this information, you may be sacrificing a potential local business and getting a potential customer who does not have the same preference for a local business.
Learning how local SEO helps with Google Map Citation is not difficult. All it takes is some research and some creativity. Learn about proper format and location for your business name and address on your website so that Google knows what your website is all about. This will get you higher rankings and more traffic from clients using Google when they are looking for your services.